App und App Store Analytics

Update:

Ein weitere Anbieter für Apple App Store Analytics ist appFigures:

Simply put, appFigures is a reporting platform for iPhone developers that automatically downloads and visualizes iTunes Connect sales data with App Store reviews and ranks for all of their apps.

Quellen: Website, Blog, Twitter, Trial/Preise

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Wer es geschafft hat, eine App zu entwickeln und diese offiziell im gewünschten App Store angenommen wurde, kommt früher oder später zur Frage nach der Erfolgsmessung: wie gut performt die App im jeweiligen App Store und wie gut performt die App an sich?

Will heißen in Bezug auf App Store Analytics: wieviele Downloads hatte die App in den ersten Tagen, wie verhielt sich die Downloadzahl nach einer speziell zugeschnittenen Kampagne, wann sollte der Preis verringert werden etc. und in Bezug auf App Analytics: auf welchen Endgeräten wird die App genutzt, wo auf der Welt wird sie genutzt, welche Features haben die Endgeräte, wie oft wurde sie aufgerufen etc.

Für diesen Zweck gibt es bereits Anbieter, die sich dem Thema App und App Store Analytics verschrieben haben und eigenständige Lösungen anbieten. Im Folgenden sollen 5 Anbieter bzw. deren Lösungen vorgestellt werden:

1. Distimo (App Store Analytics)

Distimo is an innovative app store analytics company built to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.

Distimo Monitor offers mobile developers a free analytics tool to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code.

Distimo Report provides in-depth reports for companies interested in the mobile application ecosystem providing valuable insight into important trends happening within application stores.

Distimo publishes free reports every month, highlighting trends in the different mobile application stores. Archived reports can be downloaded in our archive section.

Aside from these free reports, we deliver custom reports aimed at providing the specific mobile application store analytics that are relevant to your company.

Currently, custom reports are available for the Apple App Store (iPhone & iPad), BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile. Other application stores will be available in the next few months. Please find our product sheet here.

Quellen: Website, Blog, Twitter, Distimo Report, Distimo Monitor, Produktblatt, Demo

2. Pinch Analytics (App Analytics)

Pinch Analytics is software that collects anonymous usage data from mobile phone applications, and presents it in aggregated form. Using Pinch Analytics will provide you with information about how your application is being used, which you can then use to improve and enhance it. Pinch Analytics supports the iPhone and iPod Touch. Several other mobile application platforms are being tested – please contact us for more information.

What are specific ways I can use Pinch Analytics?

You could measure which features of your application were being used more than others, so you could focus on them. You could see how quickly users were finishing your game, so you could decide whether to build more content. You could measure the advertising received from an ad network, so you could compare your reporting to theirs. You could choose between ad-supported and paid-application business models by measuring user retention over time. You could understand what operating system versions you need to support. There are many other possibilities.

Quellen: Website, Blog, Twitter, Demo

3. Tapmetrics (App Store Analytics)

TapMetrics, Inc., an early innovator in mobile application analytics, is the creator of the TapMetrics™ software suite, designed specifically for the mobile developer to easily track analytics, reviews, revenue, and more in one simplified dashboard. With locations in San Francisco and Washington D.C., TapMetrics, Inc. focuses on creating tools for application architects to better understand their users, continually improve their applications, and help their businesses grow.

The TapMetrics™ software suite provides deep insight into your application(s):

1. Highly Detailed Analytics: View how your application is being used in real-time
2. User Information: Track where, when, and how a user interacts with your application(s)
3. Event reporting: Know which features are the most frequently used
4. Types of Devices: iPhone. Android and Blackberry coming soon!
5. Crash Reporting: Remote crash reporting helps you find bugs that fell through the crack
6. Built-in Rankings System: Flexible to your application. Track your store rankings over time!
7. Buzz Tracker & Reviews: TapMetrics automatically gathers app reviews from every iTunes store

Quellen: Website, Blog, Twitter, Kostprobe (3 Apps, 1 Nutzer, Verkäufe-Ansicht)

4. Flurry (App Analytics)

Flurry offers cutting-edge analytics, deployment and monetization tools for mobile application developers. Its services platform is offered free to application developers allowing them to better save money, increase revenues and improve their products. Flurry’s platform is built by developers for developers, based on its pioneering experience as one the first developers to build, deploy and market direct-to-consumer applications. Flurry is venture-backed and is based in San Francisco.

Flurry Analytics

Flurry Analytics

Flurry Analytics provides accurate, real time data to developers about how consumers use their mobile applications, as well as how applications are performing across different handsets. Application developers receive aggregated usage and performance data, as well as robust reporting and analysis tools. With this data, developers can identify issues and opportunities, create a more informed product roadmap, increase retention and grow their user base.

Quellen: Website, Blog, Twitter

5. iTunes Connect Mobile von Apple (App Store Analytics)

The iTunes Connect Mobile application allows developers to access their sales and trend data from iTuens Connect. You can now view your daily and weekly sales data related to updates, paid and free apps as well as In-App purchases. Whether at the office, at home or on the go, iTunes Connect Mobile keeps you informed about your sales numbers right on your iPhone or iPod touch.

iTunes Connect Mobile

Quelle: Apple App Store