MillennialMedia – nach eigenen Angaben mit 80% weitreichstenstärkster Mobile Advertising-Anbieter in den USA – hat seinen Mobile Mix™ für August 2010 veröffentlicht und gewährt aktuelle Einblicke in die neuesten Trends rund um mobile Endgeräte, Hersteller und Betriebssysteme. Hier die Highlights:
- Android
The second largest Smartphone OS on our network, increased 7% month-over-month to a 26% share of Smartphone OS impressions on our network.
- Motorola
Became the third largest device manufacturer on our network. The Motorola Droid moved up to the number two position in the August Top 20 Mobile Phones list with over 9% impression share.
- Apple
The leading device manufacturer on our network since September 2009, accounted for 29% share of all device impressions on our network.
- Smartphones
Impression share increased 3% month-over-month and represented 51% of the U.S. Smartphone, Feature Phone & Connected Device Impression share in August.
- Android
Ad requests increased 39% month-over-month. Since January, Android has grown 996%.
- RIM
Ad requests increased 16% month-over-month.
- iPad
Ad requests increased 76% month-over-month.


