“Be Mobile or Be Dust” – State of Mobile Communications

B.L. Ochman, ihres Zeichens Managing Director of Emerging Media bei Burson-Marsteller and Proof Integrated Communications hat auf Advertising Age – einem Magazin zu den Themen News, Analyse und Daten zu Marketing und Media – ihren Report mit dem Titel “Be Mobile or Be Dust” zum Stand von Mobile veröffentlicht.

Die Präsentation, vollgepackt mit Top Trends, Fakten, Kennzahlen und HowTos zu Mobile, findet ihr im Anschluss eingebettet:

…und dazu noch die Auflistung der wichtigsten Punkte:

Companies who are not already engaging with stakeholders via mobile are missing infinite business and revenue-generating opportunities created by exponential mobile growth. And, once mobile is even more pervasive in a few years, businesses who are not in the mobile space risk being squeezed out by competitors.

“Mobile” includes voice, data, and video – basically any type of consumer or business content that can now be communicated via the Internet. Businesses must think about how to channel all types of content through mobile , not just one. Developing a website optimized for mobile browsing on a variety of devices is the first step.

Mobile users are not passive. They seek information, manage personal finances, interact with others and shop.

Mobile is not just a channel for businesses to push out information. As “search” is the top mobile activity, consumers are seeking content and tools relevant to their needs. Companies must position their brands and mobile offerings so they can easily be found via search and are aligned with consumer expectations.

Location-based targeting is the a critical distinction that makes mobile communications more powerful than other channels. Knowing where a mobile user is – whether if be in a store, with friends, at a restaurant or at the office – can help businesses know which content is most relevant to deliver to the consumer at that moment.

Optimize your content for multiple devices. Ensure that location-based mobile tools have high utility and privacy. Consumers are more comfortable sharing their location when they see a tangible benefit to providing their location information – so give them a reason to do so.

Offering applications or mobile media in several languages or with local nuances may be worthwhile.

QR Codes, long pervasive in Asia and Europe, are moving to the West. They provide enormous opportunity to engage with consumers and to deliver content previously limited by constraints of channels and space.

via [@steffen_graf]